AI Deal Intelligence
Know which deals to win before they slip away.
WIN DEALS analyzes your CRM activity, buying signals, stakeholder engagement, and deal momentum to show you which opportunities need attention, why they're at risk, and what to do next.
Works with your existing CRM. No CRM replacement required.
Pipeline Intelligence
Contact procurement today and confirm whether they've reviewed the implementation timeline.
Your CRM knows everything. It doesn't tell you what matters.
Sales teams already have the data. The problem is turning that data into a clear decision.
Too much data
CRM activity, emails, meetings, contacts, stages, and notes create a huge amount of information to monitor manually.
Hidden risk
A deal can look healthy on the surface while momentum slows, stakeholders disappear, or critical buying steps remain unresolved.
No clear action
Knowing that a deal needs attention is not enough. Salespeople need to know what to do next.
Your CRM stores the pipeline. WIN DEALS understands it.
WIN DEALS adds an intelligence layer between your CRM data and your sales actions.
- Deals
- Activities
- Emails
- Meetings
- Contacts
- Stages
- Signals
- Risk
- Momentum
- Stakeholder engagement
- AI diagnosis
- Prioritize
- Contact
- Follow up
- Resolve risk
- Advance deal
How it works
From CRM activity to a clear next action.
WIN DEALS uses deterministic signals to understand what happened, then AI to interpret what those signals mean and what should happen next.
Understand the pipeline
- CRM data
- Activities
- Emails
- Meetings
- Contacts
- Deal stages
Detect important signals
- Buying signals
- Risk signals
- Momentum
- Stakeholder engagement
- Timing
Interpret the evidence
AI combines multiple signals to diagnose what is happening inside each opportunity.
Recommend the next action
WIN DEALS turns the diagnosis into a practical next-best action for the salesperson.
WIN Score
Know which deals deserve your attention.
Every active deal receives a 0–100 WIN Score based on measurable pipeline signals and deal context.
- Engagement
- Strong
- Momentum
- Good
- Stakeholders
- Good
- Activity
- Moderate
- Timing
- Good
- · Procurement inactive
- · No activity for 5 days
- · Implementation timeline unresolved
See what is helping the deal — and what could stop it.
- Decision maker engaged
- Proposal opened 3×
- Champion active
- Recent meeting completed
- Procurement inactive
- No activity for 5 days
- Implementation unresolved
Don't just see the signal. Understand it.
Raw CRM activity is not enough. WIN DEALS explains the meaning behind the evidence.
This deal is progressing, but procurement is becoming the primary risk. Strong executive engagement suggests genuine buying intent, but the commercial approval path remains unclear.
- Procurement inactivity
- Approaching close date
- Executive engagement
Know what to do next.
WIN DEALS turns deal intelligence into a practical action.
Contact procurement today and confirm whether they've reviewed the implementation timeline.
Know who is actually driving the deal.
A deal is rarely won by one contact. WIN DEALS highlights stakeholder engagement and gaps.
See the health of your entire pipeline.
23% of your active pipeline has had no meaningful activity in the last 7 days.
$112K may require attention.
View affected dealsProduct direction
Every deal makes the system smarter.
Over time, historical deal outcomes can help WIN DEALS understand patterns across companies, industries, and sales teams.
- Connect CRM
- Analyze pipeline
- Identify signals
- Prioritize deals
- Take action
- Learn from outcomes
- Recommendation
- Sales Action
- Deal Outcome
- Won / Lost
- Historical Intelligence
- Better Future Recommendations
Works with the CRM you already use.
Start with your existing HubSpot pipeline. WIN DEALS analyzes the data you authorize and turns it into actionable deal intelligence.
You'll connect HubSpot during onboarding.
HubSpotBuilt for sales teams, not around them.
Human controlled
WIN DEALS recommends actions. Your salesperson stays in control.
Evidence-backed
Recommendations are based on observable deal signals and context.
No CRM replacement
Keep your existing CRM as the system of record. WIN DEALS adds intelligence on top.
Your CRM remains your system of record.
WIN DEALS analyzes the information you authorize and presents deal intelligence back to your sales team.
Early access
Get early access to WIN DEALS.
Turn your existing CRM pipeline into a prioritized plan for what to do next.
Join early access- CRM pipeline intelligence
- WIN Scores
- Deal risk detection
- AI diagnosis
- Next Best Actions
- AI email drafts
Frequently asked questions
Stop wondering which deals need your attention.
Let WIN DEALS turn your CRM pipeline into a clear plan for what to do next.